White Papers by MAXDigital

When we say we want to help your dealership, we mean it. You know this because we’ve lived it. We know the day to day of working the showroom, managing automotive inventory, and adjusting car prices in search of that golden turnover ratio.

Our team at MAXDigital has more than 15 years working in the automotive industry, and in that time we’ve come up with ideas we think are worth sharing. We’ve compiled several of those ideas in the White Papers linked below. Take a few minutes to familiarize yourself with our literature, and when you’re ready to learn more, reach out to us or schedule a product demonstration.

Evolve Your Sales Process with MAXDigital

Thanks to the ubiquity of online retail and easy-to-access product research, modern customers expect a quick, simple, and transparent sales process. With hours of waiting, paperwork, and price haggling, the current auto sales model is lagging behind customer expectations. Learn how MAX Path to Purchase can streamline your sales process for a better experience for your customers and your sales team.

For more than 15 years, MAXDigital has helped dealers adapt to meet the needs of consumers in the digital world. We’ve pioneered solutions for purchasing, pricing, and merchandising your inventory. Now we’re taking the next step with Path to Purchase: a software tool to help streamline your sales process.

When shoppers arrive at your dealership, they’re hoping to speak with a consultant — not a “salesperson.” They want to get in and out of the dealership quickly, and they want to feel good about the price they’re offered. How can you use technology to meet and exceed customer expectations?

The car-buying process has changed in large part because consumers have more tools at their disposal than ever before. But when they get to the showroom, customers still expect to haggle and negotiate you down from your fair price. Understanding the four key steps of today’s car buying journey will help you adapt to the needs of modern shoppers while still protecting your margin.

If you want to survive in the current climate, you need to set your prices based on the market value of each car in your inventory. That means you’re already pricing below the market value for most vehicles. What do you do when a customer shows up and wants you to drop the price further? Find out how you can defend your bottom line against unnecessary discounting.

There’s a difference between how today’s consumers search for a new car and how they buy a new car, and we have the proprietary research to prove it. Learn how to build your business around both the logical and emotional needs of your customers.

Finding the right cars for your inventory is harder than it used to be. If you don’t have the right tools, you’re going to get overwhelmed and lose out. For effective stocking and appraisal, you need complete access to market data, and MAXDigital has the secret to success.

Sales are up, but margins on new and used cars are low, and predictions for this year don’t look any better. If you want to meet the needs of today’s car buyers, you need fair, transparent pricing. Let us show you how to attract customers without undercutting your own profit.

Customers spend most of their car search online, and you need to market your cars in a way that grabs their attention. MAXDigital can show you how to demonstrate the value of your inventory and answer the questions every shopper has about their next car.

Your dealership faces the most informed customers the automotive industry has ever seen, and the pressure to close sales has never been greater. Find out how to sell your customers are value and quality so your store can survive and thrive in today’s changing market.