ARCHIVES

Category: Automotive Digital Trends

People-First Auto Retailing: How to Keep Up with Shifting Consumer Demands

June 4th, 2018 by

A revolution is happening in the automotive retail industry. Customers are looking for a more transparent, evidence-based shopping experience. And they want the process to move faster. With this shift, dealers are re-thinking their sales process.

Continue Reading »

5 Steps to Build Your Dealership’s Brand Promise

May 16th, 2018 by

A brand promise helps define your dealership for customers. It tells them who you are, reflects your character, reputation, value proposition and how you differentiate yourself from the competition. Most importantly, a brand promise presents your commitment to your customers and explains why you deserve their business. Step 1: Define How You Do Business Start […]

Continue Reading »

What Used Car Customers are Looking For Online

November 16th, 2017 by

Increased access to the internet and the proliferation of smartphones have changed the way consumers navigate the used automotive market. Now buyers crave information and put hours of online research into their decisions. Attracting customers in the modern used car market requires providing consumers with the information they want via engaging content. Here’s what modern […]

Continue Reading »

How MAX Digital Showroom Turns Employees into Product Experts

May 17th, 2017 by

The digital age is creating a new type of car-buyer: a consumer that is well-versed, widely knowledgeable, and armed with an entire internet of information about the car they are interested in — all before they even enter your dealership doors. You still need to sell vehicles, and you need your sales team to be […]

Continue Reading »

A MAXDigital Testimonial Highlight: BMW of Freehold, NJ

March 16th, 2017 by

At MAXDigital, we have the highest confidence in our product and the real results we have helped dealerships achieve. We love to hear success stories from the people we work with, and we love the opportunity to share those stories with our readers. With the help of MAXDigital, BMW of Freehold, New Jersey, is making […]

Continue Reading »

5 Ways Automotive Marketing is Changing With New Technology in 2017

February 16th, 2017 by

It’s no secret that technology has changed the way people do everything, and car buying has been no exception. Consider the fact that around 88 percent of people use the internet at some stage of their car buying process. As technology continues to evolve all the time, so does the way it impacts automotive marketing. […]

Continue Reading »

5 Ways A Self-Assessment Can Improve Your Sales Process

November 18th, 2016 by

Consumer behavior is changing. Potential customers show up to your dealership armed with hours of online research, and they’re ready to battle it out over prices. To compensate, many dealers unnecessarily discount prices just to make a sale. But it doesn’t have to be this way. Take the MAXDigital self-assessment. This 5-minute quiz can give […]

Continue Reading »

How the Internet Changed Car Dealerships’ Gross Margin Profitability

September 30th, 2016 by

There’s little doubt the Internet has helped boost business across a wide range of industries. From advertising and customer engagement to online retail, the Internet can be credited as the best employee at companies everywhere. One exception, however, has been at car dealerships. While the digital age has improved profit margins in many industries, car […]

Continue Reading »

MAXDefinition 101: What Is a Product Expert?

August 26th, 2016 by

The idea of a “product expert” gets worked into a lot of our blogs and company literature. We like to frame it as the end goal to many of our services. If you take full advantage of the software we offer, you and your sales team can all become product experts. That’s what we want […]

Continue Reading »

Top 5 Factors That Affect Your Dealer’s Online Visibility

May 20th, 2016 by

Most dealerships have a site that is heavily influenced by the manufacturer. They may change the “About us” page, but the rest of the site often remains generic. Today’s digital-savvy consumers demand more ways to connect to dealerships online than through just a plain website. Find out what dealerships can do to increase online visibility, […]

Continue Reading »