Are you connecting with the market’s 64 million millennials?
64,000,000. That’s the number of millennials expected to purchase a car within the next five years—in the United States alone. A new study offers vital insights about what the emerging Millennial Generation (Gen Y) is looking for when buying a car. This is the single largest generation in history, lending millennials enormous buying power. Few dealers will be equipped to succeed in the coming years without understanding how to best serve this critical demographic. Fortunately, we have platforms that endow your salespeople and managers the right tools and resources to crack the millennial code.